Matias’ project ‘Transparency Goggles’ explores how in the current landscape, misleading product labelling creates confusion and undermines environmental and ethical considerations. Terms like “dolphin-safe” may offer a false sense of sustainability while neglecting the protection of other marine life and ecosystems. The project highlights how this issue will worsen by 2035, but as consumers, we hold the power to either exacerbate or halt it. Matias’ vision for 2035 is a world where every consumer possesses Transparency Goggles. These goggles unveil the true ecological and ethical impact of food products. With full transparency, consumers can make informed choices, supporting ethically and ecologically friendly products while holding companies accountable. This shift will require companies to adapt, developing strategies to reduce emissions and conserve ecosystems. Economic progress will be intrinsically linked to environmental well-being.

Ultimately, this product aims to raise awareness of our consumer impact and rally collective efforts to halt environmental damage, propelling us towards a sustainable future. We must actively support companies that genuinely make a positive impact, fostering real change through informed purchases. His work highlights his desire for a collective, transformative shift towards a more sustainable world.