
REGENERATE BY UGG™ CAMPAIGN LAUNCH PARTY
In October 2023, Marina Testino hosted and curated a multi-sensory, interactive experience to celebrate the launch of Autumn/Winter 2023 Regenerate by UGG™ Collection, showcasing the brand’s ongoing commitment to regenerative initiatives.
Regenerate by UGG™ is a global campaign fronted by Marina Testino showcasing the brand’s ongoing commitment to conscious initiatives, featuring an all-gender sustainability-focused collection crafted with materials from land cared for with regenerative traditions.
In celebration of the campaign/collection launch, Marina hosted and curated an intimate gathering of notable guests and change-makers, complete with a mixology class taught by Lynnette Marrero and culinary class taught by Jade Cheng. Marina conceived these interactive elements, along with the guest list, invites, and the event’s aesthetic feel, in order to create an elevated, engaging experience that went far beyond a typical, branded launch party. Those in attendance included the likes of Jazmine Rogers, Alyssa Hardy, Luca Mornet, Joel Hilario, Miles Baugette, Marquise Neal, Lala Lopez, Noelle Sciacca, Julian Polak, Danilo, and more.